Calling Analytics Experts

Blast Advanced Media is in search of a well-rounded Analytics expert to join our All-Star Analytics and Online Marketing team. We are one of the leading Google Analytics Certified Partner companies in the nation, and we are poised for growth. If you want to join a dynamic team of online marketers, SEO gurus, Analytics geeks, programmers, writers, and designers who love what they do, Blast is the right place for you. To learn more about Blast visit www.blastam.com.

Position Overview:

This position plays an integral role in delivering accurate Analytics insights to clients. The person chosen will work alongside the SEO, Online Marketing, and Development teams to properly configure Google Analytics accounts, audit sites, compose implementation instructions, set up advanced segments and goals, and assist with performance tracking reports. The chosen candidate will frequently provide recommendations over the phone, and walk clients through Google Analytics setup and data via both web meetings and in-person meetings. The person selected will need to be comfortable speaking with clients and explaining technical information in a simple way. This position holds significant strategic value to our teams and our clients, and requires not only a quantitative data analysis skill set but also strong communication skills.

General Online Marketing Qualifications:

• Must have 3+ years of experience in the online marketing field, preferably in an agency
• Understanding of SEO strategies
• Excellent interpersonal, presentation and time management skills; must enjoy collaborating with designers, online marketers, copywriters, programmers and clients
• Demonstrated experience creating and delivering client presentations relating to site performance and online marketing strategy; this role is client-facing, so applicants must be comfortable presenting ideas and strategies to clients, and thinking on their feet
• General understanding of usability design and conversion optimization design
• Strong attention to detail is required (resumes with typographical errors will not be considered)

Analytics Qualifications:

• Must possess a Google Analytics certification and have proven experience creating segments, setting up goals, and advanced profile configuration experience to help marketers analyze and better understand user behavior and conversion. This position requires an advanced understanding of web analytics tools — pathing, tracking code customization, and best practices for implementation.
• 3+ years experience in advanced web analytics methodologies such as audience segmentation analysis, experimentation and testing, competitive analysis, surveys and market research.

Experience using online analytical tools including Google Analytics, ClickTale, Raven, SEOMoz, Google Website Optimizer and Compete to analyze, interpret, draw conclusions and summarize information, and present these conclusions in written reports and/ or verbal presentations. Experience with SiteCatalyst and/or WebTrends is a plus.

• Experience tracking websites, email blasts, landing pages, AdWords campaigns, banner ads, and other online and offline marketing collateral. This position requires the dynamic ability to speak technical-talk to a client’s developer team as well as less technical-talk to marketers and executives.
• Experience performing keyword research and competitor research.
• Experience with JavaScript (and jQuery), HTML, CSS, & SQL
• Expertise in gathering qualitative and quantitative data, developing reports, and creating client presentations that are insight-driven and tell a story.
• Strong analytical skills and business acumen are a must, along with the ability to be detail and deadline-oriented while managing multiple projects.
• Experience implementing and supporting A/B and Multivariate testing on large consumer websites.
• Familiarity with statistics (regression, correlation, statistical significance, confidence intervals) a plus.

Primary Duties & Responsibilities:

• Set up advanced tracking, profiles, goal conversion tracking, and custom filters in Google Analytics to measure, monitor and provide insight into user behavior.
• Provides prompt and accurate responses to ad-hoc client requests regarding site analytics.
• Provides training to clients on best practices for implementation, and how to use advanced configuration to gain the most value from their data.
• Aggregates data from websites and online marketing campaigns, presents findings and prepares preliminary performance evaluations and recommendations for media optimization.
• Create documentation relating to GA implementation for client reference.
• Recommend tools, metrics, and best practices for the measurement of online and offline marketing campaigns.
• Create and implement Multivariate and A/B testing plans (from hypothesis creation to influencing strategy to identifying success metrics) and post-test analysis.
• Executes reporting and analytic tasks in support of other team members.

Culture and Attitudes/Traits:

• Work as a team — leave no teammate behind
• Demonstrate a positive attitude every day
• Possess passion and love what you do
• Be solution oriented — never say “try” or “can’t”
• Demonstrate excellence by going above and beyond for the benefit of teammates and the company
• View mistakes as an opportunity to learn rather than as a negative situation
• Value diversity in gender, knowledge, culture and experience
• Be a creative innovator
• Think green — positively affect the environment

Specifics:

In addition to your resume, submit a cover letter expressing why you feel you would be a good fit for Blast Advanced Media and your salary requirements. All cover letters and resumes must be sent in PDF format to blastjobs@blastam.com. We read cover letters and weigh them heavily in our decision to consider an applicant; failure to include one indicates a lack of attention to detail and will prevent consideration for this position.

No phone calls.

• Location: Roseville, CA
• Compensation: Based on experience
• Principals only. Recruiters, please don’t contact this job poster.
• Please, no phone calls about this job!
• Please do not contact job poster about other services, products or commercial interests.